State-of-the-Art Cell Phone

How to make sure your new product is the best it can be.

Background
A Swedish cell phone company sought to manufacture a cell phone that provided full 2-hour movie download and playback, video recording, GSM cellular service, e-mail, calendar, address book, SMS, etc.—all the features available on an iPhone.  Manufacturing costs pushed its retail pricing out of competitive range for U.S. distribution.
 
Objective
Beyond their in house product development efforts, this company wanted to expand their knowledge team with trusted and experienced mobile and social media resources. They needed an advisory perceptive that understood, scalable applications, the latest communication technology and how to deliver an optimum user experience.

Outcome
Wyndstorm’s contributions dramically improved the final product. The team assessed the manufacturer and component options, made recommendations including antenna design specifications to reduce the component costs and increase overall wireless performance.  The final results were a production system that was introduced in 2007, and is now in global distribution. 

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