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The ACP Members Widget Case Study |
Background
The American College of Phlebology (ACP) is a premier association for physicians and allied health professionals working in the field of Phlebology. A nonprofit supporting a multi-specialty organization, ACP is comprised of over 2,000 phlebology professionals who are setting the pace and direction for the growth of the advancing field of phlebology.
ACP is embarking on a one-year public awareness campaign that utilizes the latest social media tools and tactics to achieve their mission: provide education about diagnosis and treatment options a broader public.
Objective
Wyndstorm is leading this awareness campaign, with the goal to create awareness, educate, and coach on treatment options for varicose veins and thereby improve the quality of patient care by medical practitioners and caregivers.
One of the first outcomes was the creation of designing a user-friendly, citizen-centric Widget surrounding the issue around varicose veins—also positioning ACP as a valuable partner to the 2,000 members who seek ways to promote their leading treatment strategies. This initiative has already expanded ACP’s capability to successfully broaden messaging and extend awareness to male-female young adult mix, rather then the expected women-adult age.
Outcome
Wyndstorm was able to leverage ACP's existing website and content to generate a cost-effective new social buzz. New membership was attracted by the current web-based engagement and use of Web 2.0 techniques. Stay tuned to see more that we roll-out, as we continue to expand the ACP outreach program.
widgets.phlebology.org/widget/index.htm
www.phlebology.org
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