RipLounge Case Study

Online Social Network Entertainment Site

How to turn a great concept into a data-producing, income-driving destination.


Riplounge PoolObjective
An online advertising agency sought to launch an online entertainment site that would provide a rich and scalable advertising network that provided easy management and administration as a distribution channel for their online advertising clients.  Their vision was to create site that would offer easy multi-user fun and online play, as friends went from room-to-room to listen to music, dance, and chat.

Outcome
Wyndstorm tailored their social network features to include a 3-D play environment, providing a multi-user gaming experience that is fun and exciting.  Visitors to this hip, interactive experience are also social network members, who then can e-mail their friends to join the fun?interacting dynamically (dance, flirt, kiss, hold-hands, audio-visual chat, or explore different scenes?bar, beach, yacht, etc.).  This 3-D play environment engages users easily, enables music downloads and opens up other channels for revenue opportunities?all this with no software download!  Wyndstorm was selected based on its flexible, comprehensive technical solution, a user-friendly content management system, as well as a multi-tiered billing and transaction management system.  A bonus video-calling between site members so that social network members can communicate.  Most importantly, Wyndstorm?s location-based advertising provides member-specific targeted online promotions for effective advertising and content sponsorship.  Wyndstorm is currently pre-launch testing this site?so come back from time-to-time and watch our progress.

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